Why it’s important for your brand to have a strapline and how to create a good one

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As a business owner, your strapline can be as important as your business name to your branding and marketing. Alongside your logo, typography (font) and colours, your strapline defines your business in your customers eyes. Download our ebook with tips on branding and marketing you can use immediately   Examples of straplines “Just do it”, […]

Writing to Sell

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It is no small task for a business to communicate in writing such that its reader and target market are persuaded to engage or buy. Large companies and agencies have highly skilled dedicated copywriters. This article reveals the art and science of copywriting so that you can start writing to sell for your business, so you […]