Competitors – a way to beat them without cutting price
Competition is often the bane of a business owner’s life when they are attempting to win new business. With customers having instant […]
Why it’s important for your brand to have a strapline and how to create a good one
As a business owner, your strapline can be as important as your business name to your branding and marketing. Alongside your logo, […]
7 Things to do tomorrow to win more new business
New clients are the lifeblood of your business. If you’re flustered when it comes to attracting them and frustrated about what you […]
Be driven by your customer’s emotions and needs – not your schpiel
It is no small task for a business to communicate in writing such that its reader and target market are persuaded to […]
Writing to Sell
It is no small task for a business to communicate in writing such that its reader and target market are persuaded to […]